Migrating 1 million customers, and 8 million users of Opsgenie
ATLASSIAN
ENTERPRISE SaaS
Product
Opsgenie
Jira Service Management
Role
Product Designer
Timeline
8 months
Team size
Design: 3
Extended teams: 7
My direct contribution
Leading the end-to-end designs and delivery, leading validation research, stakeholder management
What did we do?
We migrated a million customers, with 8 million users from Opsgenie to Atlassian, with a self serve tool, while reducing the support tickets and empowering them to migrate on their own.
Disclaimer:
This project is under Non Disclosure agreement, please reach out for more information. Meanwhile get a brief insight for this project below.
Teams
This project involved multiple internal & external stakeholder
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Design: 3
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Product: 9
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Marketing: 4
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Engineering: 18
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Commerce: 6
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Legal: 4
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Leadership: 9
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Misc: 12
COllaboration
This required collaboration from stakeholders across four continents
SF, USA
Marketing
Turkiye
Engineering + Design
India
Design + Product
Syd, Australia
Commerce + Legal + business
IMPACT & OUTCOMES
31%
Reduction in anticipated churn
65%
Reduction in support tickets as compared to previous cohort migrations
$80 Million
Projected revenue with the migrated customers by FY27
60%
Customers upgraded to the higher tier plans during migration
Don't be a stranger!
Have an opportunity for me, want to share ideas, or just chat? Iām all ears!
